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Home » Aspria

Successful Entry into the Hotel Market

Aspria: Professional IT setup supports successful launch of hotels 

Aspria is an award-winning collection of the finest Member's spa, sports, health and family clubs, hotels and day spas in Europe. This extensive collection across Brussels, Berlin, Hamburg, Hannover and Milan delivers quality, choice and value for money, personalised to the needs of each individual, for those who appreciate the importance of health and well being..

In the autumn of 2008, Aspria was planning to add hotel facilities to their clubs in Berlin and Brussels. In April 2009, the "Lodge", located overlooking lake Maschsee in Hanover, opened its doors; the Berlin hotel opened in November 2009.  

Hotel management with a system

To manage their hotel operations, Aspria had selected the protel property management system (PMS). As in any hotel operation, the PMS system has to interact with a number of other IT systems and connect to electronic distribution systems. Furthermore, the PMS is expected to deliver valuable information about things like sources of business, guests' booking behaviour and sales channel performance. Hotel managers need this information to better manage their business. 

As a newcomer to the hotel business, Aspria faced the challenge of seeing through the complex IT landscape common in the hospitality industry, and the way these systems interact. For example, there are certain restrictions when you use certain electronic channels such as the so-called global distribution systems (GDS), there are legal requirements to be observed, and it is important to extract useful reporting data from the systems.

Premium quality in all aspects

hit-CONSULT supported Aspria during their launch into hotel management. Aspria's management team got a clear overview of systems and interdependencies. As a result, the PMS system was configured in a way that gives the management exactly the information they need. 

„Aspria offers a premium product, and our clubs are run with utmost professionalism", explains Michael Sieber, Group Technology Director with Aspria. „We apply the same high standards to our hotel business. With hit-CONSULT, we got a great benefit from their industry and management know-how: What would be meaningful source codes for our sales channels, what kind of market segmentation makes sense, which transaction codes do we need, and how do other successful companies do this?" 

The hotel market and its intricacies

When configuring a PMS, there are certain, hotel-specific aspects to be considered: How should packages be split into different categories, how mny and which price codes does a product like Aspria need, what kind of legal and taxation regulations need to be observed? With help from hit-CONSULT, the system was set up with a configuration that accomodates Aspria's business plans, complies with legal requirements, and delivers meaningsful business information.

Aspria was astonished by the diversity of the electronic distribution channels such als global distribution channels (GDS), alternative distribution channels (ADS) and booking portals. hit-CONSULT explained the complexity of this issue and made the contact with Yeeld Solutions, an expert in this area who now supports Aspria in the areas of revenue management and CRS distribution services.

"hit-CONSULT really helped us, and answered all and any questions we had", explains Michael Sieber. "The next time we face challenges in the IT area, we will surely considering hit-CONSULT again."

Information on yeeld solutions at www.yeeld.com